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UK beauty brand expands into US marketplace with new products in store and online now.
April 1, 2021
By: Melissa Meisel
Umberto Giannini, a UK brand with over 30 years of heritage in developing 100% vegan and cruelty-free hair color, entered in the US into Target stores and Target.com with Umberto Giannini Flowerology Hair Color & Temporary Color Masks. Giannini and his partner/co-founder, Claire Shread (the brand's chief visionary officer), launched UG's first product line in 1998. Shread, an artist and lifelong vegan, has upheld the commitment of the brand to be 100% cruelty free, vegan, and at ...
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